Target Market
Definition: A specific group of consumers at which a company aims its products and services
Your target customers are those who are most likely to buy from you.
Here are some questions to get you started:
• Are your target customers male or female?
• How old are they?
• Where do they live? Is geography a limiting factor for any reason?
• What do they do for a living?
• How much money do they make? This is most significant if you're selling relatively expensive or luxury items
• What other aspects of their lives matter? If you're launching a roof-tiling service, your target customers probably own their homes.
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