artikel legoland (international business emba 8)

Sources : New Straits Times Date : 16 September 2012 SUMMARY OF LEGOLAND FEVER Huge crowds packed the newly-opened Legoland theme park yesterday 16 September 2012 at Nusajaya. Tourists from other states and Singapore took advantage of the long weekend to visit the latest family entertainment hub in the country. Hotels around Iskandar Malaysia report full occupancy over the long weekend. Hotels at Johor Bahru reported full occupancy because of the overflow effect from the theme park which opened on Saturday. Newly-opened KSL Resort had a corporate booking for 220 rooms on Saturday and all the guests visited Legoland before checking into the hotel for their annual dinner. According to Charlotte Monterio, Pulai Springs Resort Marketing Communications Manager, the hotel's accommodation package, which comes with two Legoland passes, was selling like hot cakes since it was launched last month and 180 room packages were booked for the first two days of the opening. According to Datuk Hoo Seong, Committee chairman of Johor Tourism, Domestic Trade and Consumer Affairs Chang, the state government was having discussions with tourism industry players to increase room supply in Iskandar Malaysia. The Legoland is a new world-class theme park in Johor other than the Johor Premium Outlet (JPO) would definitely bring in more tourists, hence the need for more rooms during school holidays and weekends. Legoland has not only benefited the hotel industry, it has also brought businesses to the retail and food sectors, too. More than 35,000 annual passes offered at special rates have already been sold, with more than 60 per cent being taken up by local tourists. The RM700 million theme park, which occupies 30 hectar in Iskandar Malaysia, comprises seven parks with different themes. Legoland Malaysia features replicas of iconic Asian landmarks such as the Petronas Twin Towers, the Great Wall of China, India's Taj Mahal and Singapore's Marina Bay, recreated using more than 25 million Lego bricks.